Public Relations is a new department added in 2016 to strengthen communication and foster positive relationships within the community. Since the creation of this position, the district has launched a new logo, websites, annual reports, social media accounts, mobile application, and communication surveys. In addition, ECS has improved communication through local media, social media, and websites. The goal of PR is to maintain an open line of communication with all stakeholders, and to build upon the already strong sense of pride and trust in the school system.
Contact Bekah Price
Public Relations Coordinator
423-547-8000 X 8210
Do you have school or departmental news to share?
We want to showcase achievements at your school and to communicate important academic and event information. We will share your news and photos where appropriate in local media, on your school or district website, in the school newspaper, on social media, and elsewhere.
Upcoming events, curriculum or testing news, and achievements that cultivate pride in our students, staff and community are all news. If you are unsure if something is newsworthy, contact the PR coordinator. We share news and photos online, with the media and on social media, so we have a place for your stories.
A webmaster at each school is prepared to share your news. School stories are first posted on the school’s website and then shared where appropriate on the district site or on our Facebook page. Please submit news and photos to your webmasters, principals and the PR Coordinator. Below are the webmasters for each school:
EHS: Dustin Hensley
TAD: Sarah Morris
ESE: Phil Ledford
HME: Carla Whiles
WSE: Judy Fletcher
Photos are always welcome whether from events or from the classroom. We use them with news stories, on social media and in district publications like our District Brochure. It is the responsibility of each school to ensure students whose parents have opted them out of photos are not photographed. When photos are received at the district level, parental consent is assumed. Please be aware and respectful of students whose parents have requested they not be photographed. Your building administrators can assist you if you if you are uncertain. Please reference Board Policy 4.407 for more information.
The Elizabethton City Schools Facebook page and Twitter page are managed by the PR Coordinator. If you would like to share something on these, please contact the PR Coordinator.
Creating and Managing ECS Social Networking Websites
In 2017, the Board of Education approved procedures for school and district personnel and parents to gain approval for social networking websites. This process is outlined in Administrative Procedures for Policy 4.406 and in greater detail in the Acceptable Use of Social Networking Websites Form. Social media sites which must be approved include sites, pages, accounts, and groups which are established by ECS personnel or parents which represent ECS schools, programs, sports, clubs, classrooms or related organizations and exist to communicate information publicly. This does not apply to private sites like the Remind App and Classroom Dojo which may facilitate private communication between parents and teachers.
Anyone managing an existing social media site that exists to represent ECS must read and sign the Acceptable Use of Social networking Websites Form and return it to the PR Coordinator, post the statement included in the form on their social media page, and (where possible) add the PR Coordinator as an administrator to the page.
Resources available from Public Relations to site administrators:
- Scheduled and as-needed training
- Annual list of students who cannot be photographed
- List of words to block on social media sites
Why should I get my site approved?
ECS Facebook and Twitter accounts will not share your posts unless your social media page or account is approved. By getting it approved, you will also be provided resources to ensure you are not violating ECS policies. This can help you prevent issues with parents and can help drive more visitors to your site. Above all, this ensures that as a system, we are protecting students' and parents' rights to privacy.