Public Relations

Bekah Price
Public Relations Coordinator


Public Relations works to strengthen communication and foster positive relationships within the community. Since the creation of this position in 2016, the district has launched a new logo, websites, annual reports, social media accounts, mobile application, email newsletter, and communication surveys. In addition, ECS has improved communication through local media, social media, and websites. The goal of PR is to maintain an open line of communication with all stakeholders, and to build upon the already strong sense of pride and trust in the school system.

Media Inquiry

Media personnel looking to schedule an interview with ECS supervisors, faculty, staff or students should first contact the PR Coordinator. ECS Personnel who have been contacted by the media should notify their principal or supervisor and the PR Coordinator. 

Contact Bekah Price
Public Relations Coordinator
423-547-8000 X 8210

How we tell our story

We showcase achievements and share information on district and school websites, monthly newsletter, social media, local media, ECS Annual ReportEHS student newspaper, ECS mobile application (SchoolPointe Stay Connected), and elsewhere. The information we share ranges widely and includes 

  • upcoming events
  • photos and videos of class projects, activities and trips, teacher training, and events
  • press releases about major announcements, new programs, goals reached, grants received
  • feature stories on ECS students, faculty and staff, success stories, and interesting projects or achievements

Photos are always welcome and greatly support communication about what's taking place daily in our schools. The PR Coordinator will frequently come to schoolsto photograph or video events and activities.  It is the responsibility of each school to ensure students whose parents have opted them out of photos are not photographed. Please reference Board Policy 4.407 and 6.601 for more information on privacy rights and the process of opting out.


A webmaster at each school is prepared to share your news. School stories are first posted on the school’s website and then shared where appropriate on the district site or on our Facebook page. Please submit news and photos to your webmasters, principals and the PR Coordinator. Below are the webmasters for each school:

  • EHS: Dustin Hensley
  • TAD: Sarah Morris
  • ESE: Phil Ledford
  • HME: Carla Whiles
  • WSE: Judy Fletcher

Social Media

The Elizabethton City Schools Facebook page and Twitter page are managed by the PR Coordinator. If you would like to share something on these, please send photos, videos, or updates to the PR Coordinator. You may have a social media page for your school-related group, but you must adhere to ECS privacy policies and professional code of conduct.

Creating and Managing ECS Social Networking Websites

In 2017, the Board of Education approved procedures for school and district personnel and parents to gain approval for district- related social networking websites. This process is outlined in Administrative Procedures for Policy 4.406 and in greater detail in the Acceptable Use of Social Networking Websites Form (This form is currently being updated, and a link will be available once finalized.) Social media sites which must be approved include sites, pages, accounts, and groups which are established by ECS personnel or parents which represent ECS schools, programs, sports, clubs, classrooms or related organizations and exist to communicate information publicly. This does not apply to private sites like the Remind App and Classroom Dojo which may facilitate private communication between parents and teachers.

Anyone managing an existing social media site that exists to represent ECS must read and sign the Acceptable Use of Social networking Websites Form and return it to the PR Coordinator and (where possible) add the PR Coordinator as an administrator to the page.

Resources available from Public Relations to site administrators:

  • Guidance and support on best practices (scheduled or as needed training)
  • Annual list of students who cannot be photographed
  • List of words to block on social media sites

Why should I get my site approved?

ECS Facebook and Twitter accounts will not share your posts unless your social media page or account is approved. By getting it approved, you will also be provided resources to ensure you are not violating ECS policies. This can help you prevent issues with parents and can help drive more visitors to your site. Above all, this ensures that as a system, we are protecting students' and parents' rights to privacy.

Logos & Design

Need a high resolution school or district logo or assistance with design? Call or email the PR Coordinator to request specific file types or sizes of logos, school or district color codes, or questions related to logo use. A variety of school and district logos are available below. You should never stretch a raster (JPEG or PNG) logo. If you need to resize a logo or need a different version of the logo, please contact PR. The ECS logo and tagline Experience Excellence are trademarked, as well as the Tuffy logo. These may not be used for profit by any organization other than ECS without prior approval.

Monthly Email Newsletter Sign up

Use the form below to sign up for the ECS Monthly Email Newsletter. You may also receive special updates like invitations or links to surveys, but we promise not to spam you. You can unsubscribe at any time. With questions or concerns, please contact ECS Public Relations at 423-547-8000.